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By Business Insider on Jul 19, 2024 in: tech, marketing
Rachel Stolba said she has never felt happy during her career, so she's leaving her lucrative job and comfortable life in LA behind for Mexico.
By Business Insider on Jun 27, 2024 in: Culture, Advertising, Tech, marketing
A three-person team at an upstate New York Chevy dealer went viral with their parody of "The Office." I loved it, but will it sell cars? I asked.
By Business Insider on Jun 25, 2024 in: Entertainment, Media, tv, marketing, branding
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfect opportunity for brands to cash in on the hype.
By Business Insider on Jun 25, 2024 in: Advertising, video, marketing, advertising
Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativit...
By Ishmael's Corner on Jun 25, 2024 in: Marketing
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Reading that Paramount greenlighted the Frazier reboot with Kelsey Grammer for a second season reminded me of a product placem...
By Business Insider on Jun 25, 2024 in: Advertising, video, marketing
Tressie Lieberman, CMO of Yahoo, discusses her connected strategy to bring back Yahoo's "iconic energy". She was interviewed at the Cannes Lions 2024 International Festival of Creativity.
By Business Insider on Jun 24, 2024 in: Advertising, video, marketing
Katie Williams, Haleon's US CMO, says the changing media landscape changes how CMOs operate. Williams was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.